Final same day ratings for the 3rd episode of "The Amazing Race 13" were confirmed as being the lowest of the season to date. The numbers were adjusted upward from original fast national estimates but the 2.9 mark for key age 18-49 viewers and the 9.0 million overall viewers still mark season lows.
It should be noted that "The Amazing Race 13" ratings numbers jump up and down largely on the strength of its "60 Minutes" lead-in, which itself varies wildly based on whether there's a widespread football overrun. Without the football overrun for the most part last Sunday, "60 Minutes" came in very weak among the key viewers at a 1.9 rating, which TAR13 to its credit then built back up for its 2.9.
What is undeniable (and a little concerning) is not the week to week variance but an overall year to year drop from last year's TAR12 to this year's TAR13. Part of that drop is just the trend of increased DVR usage which is lowering same day viewership across the board. Some of it may be a statement about "The Amazing Race" itself.
The program doesn't seem anywhere near the danger point but I would just as soon not see the numbers not go any lower than they did this Sunday.
| EDT | Series | Viewers
(millions) | Rating
(18-49) |
|---|
| 7 p.m. | 60 Minutes | 10.8 | 1.9 |
|---|
| 8 p.m. | The Amazing Race 13 | 9.0 | 2.9 |
|---|
| 9 p.m. | Cold Case | 11.0 | 2.7 |
|---|
| 10 p.m. | The Unit | 9.1 | 2.6 |
|---|
| CBS weekly average | 11.0 | 3.2 |
|---|
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CBS via The Futon Critic, PIFeedback.comLabels: cbs, ratings, TAR 13.3, The Amazing Race 13
